Professional Skills
Marketing and Communications
Develop and implement marketing plans and strategic initiatives, including traditional and new media campaigns and programs. Coordinate and manage related activities including market planning, research, advertising, public relations, promotions, e-mail and direct mail campaigns. Facilitate the detailed production of collateral materials and other marketing documents, presentations, proposals and reports in a variety of media including print, audio, video and electronic. Manage the creation of marketing deliverables to ensure consistency and clarity of positioning and adjustment of messages to suit a range of target audiences. Make presentations to appropriate audiences.
Web Development and Management
Plan, design, deploy, and administer intranets, TCP/IP LANs and Internet web sites. Create customized Internet and intranet applications utilizing Internet Information Server (IIS), ASP.NET, Active Server Pages (ASP), Apache HTTP Server, PHP, Extensible HyperText Markup Language 1.0 (XHTML), Dynamic HTML (DHTML), JavaScript, VBScript, Cascading Style Sheets (CSS), and Structured Query Language (SQL) in ODBC compliant databases. Practical working knowledge of Microsoft SQL Server, MySQL, Extensible Markup Language (XML), and data encryption. Knowledge of modern online technologies (podcasts, RSS feeds, blogs, v-blogs, etc.) and its use in increasing awareness about programs, products, events and services.
Web Application Production
Utilize professional web production tools—including Adobe Dreamweaver CS3 and Microsoft Visual Studio 2005—to create dynamic web sites and interactive applications. Use open web standards and best practices to deliver user-focused projects and services that meet high expectations on time and within budget. Schedule effectively and meet deadlines. Communicate when issues arise and act immediately to find solutions.
Digital Design
Conceive and construct all creative aspects of interactive media including: interface design, information design, multimedia design, animation, and 2D/3D graphics design. Utilize modern technologies and professional design tools—including Adobe Creative Suite 3 Design Premium, Adobe Production Studio Premium, Autodesk 3D Studio MAX, QuickTime Pro, and Windows Media—to develop clean, tight designs as part of intelligent solutions for interactive communications projects, electronic presentations and traditional media projects.
Project Management
Effective, efficient project manager. Maintain, organize, and analyze (when required) all information vital to managing and completing projects. Facilitate communication and access to information. Highly motivated and committed to performing quality work in either an individual or team setting.
Information Management and Analysis
Supervise research and Geographic Information System (GIS) operations and oversee the production of customized maps, reports, proposals, and marketing literature. Conduct economic and trend analysis of target industries, growth patterns, employment/labor trends, assessment ratios and business trends.
Content Development
Conceptualize and produce creative, imaginative content on Windows XP and Mac OS X operating systems by combining text and images to help users understand information in a useful and engaging context. Experienced digital video/audio producer and editor. Accomplished digital SLR photographer.
Relevant Business Experience
Operations, Research, and Information Technology Manager
Chesterfield County, Department of Economic Development
Chesterfield, VA — September 1989 to Present
Roles and Responsibilities
Marketing Communications Management and Production
- Work with department director and other management staff to develop and implement comprehensive marketing communications plans and strategic initiatives designed to promote Chesterfield County to new and expanding businesses.
- Function as a full service, in-house advertising agency providing a wide variety of support products and services ranging from full color printed collateral materials and advertisements to targeted industry web sites and e-mail campaigns.
- Prepare customized reports and presentations for department management and County Administration to deliver to a wide range of audiences.
- Manage departmental branding/identity efforts and work with outside advertising agencies as required.
Information Systems Development and Management
- Develop, implement, manage, and maintain integrated database and information technology solutions for economic development related activities in Chesterfield County.
- Design, develop, and maintain Internet web sites and intranet applications including dynamic database-driven news sites, online directories, site plan reviews, industrial site and building inventory systems, and specialized targeted marketing web sites to improve process efficiency and enhance the marketing efforts of Chesterfield County.
- Coordinate, assign, and monitor information systems related projects for the department.
- Manage all departmental information systems functions including hardware and software evaluation, procurement, installation, configuration, disaster recovery and network operations.
- Provide training and technical support for information system operations.
- Supervise research and operations staff and manage work of contract vendors.
Marketing Research and Data Analysis
- Develop and expand database of information on Chesterfield County to support prospect inquiries, County Administration requests, and marketing strategies. Work with the Board of Supervisors, County Administrator, Deputy County Administrators, Department Directors, the Virginia Economic Development Partnership, the Greater Richmond Partnership, the Gateway Region, and other allies by providing data collection, analysis and presentation services on a wide variety of topics.
Internet Web Site Developer
Reid-Carr Associates
Midlothian, VA — October 1996 to Present
Roles and Responsibilities
Developer, Designer, and Project Manager of
Freelance Internet Web Site Projects
- Provide and manage all aspects of the site development process from conception to prototyping to final posting and evaluation including: server setup, domain registration, site architecture, navigation structure, design and layout, graphical user interface, client-side scripting, server-side scripting and programming, graphics creation and manipulation, embedded media and content creation, data conversion, quality control and browser version testing, search engine registration, site statistics evaluation, and content maintenance planning and training.
- Evaluate client hardware/software environments and provide hosting/platform recommendations.
- Provide guidance, technical expertise and assistance in the resource planning process for clients.
Education
Master of Science in Marketing
Virginia Commonwealth University, Richmond, Virginia, 1989
Bachelor of Science in Business Administration and Management
Virginia Commonwealth University, Richmond, Virginia, 1983
